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Monthly Archives: April 2015

30Apr

A Closer Look into the “Fight of the Century”

Posted byCreativeNo Comments

Pound-for-pound_brand2d

 

Fight of the century between Floyd Mayweather and Manny Pacquiao

It has been dubbed the priciest sport event in 2015. The mention of either names sparks controversy. Are you as eager to watch this epic fight as we are? See you there!  :)

24Apr

What is in a successful social media campaign?

Brand2D-blog-social-media-campaign

Today we delve into the essentials of a successful social media campaign. Every business person knows the need of having an audience on social media.  Having a massive social media presence however, is not enough to help you convert your audience into leads. You need to sensitize your audience about your products or services and how they will help improve their lives. Only a social media campaign can help you reach your audience effectively.

Have a clear campaign strategy: As you start your campaign you need to know why you have the campaign. You also need to know the specific goals you need to achieve at the end of the campaign.

People need to know about it: In this age, almost everyone is on social media. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets This does not make it automatic that each of your fans will see your posts. Organic reach is very low on major social media channels therefore you need to do more than just updating your status so that word gets out. Media buying will enable more fans in your audience to see your posts.

Action gating as opposed to like gating: Action gating is communicating to your audience via a prompt call to action. You encourage your audience to do something via your posts on social media. Like gating will help you get likes or encourage more fans to follow you. As much as this is good for your brand, it is much better to have prompt calls to action as they will help people do more than like your social media pages. Also as of August 2014, Facebook does NOT allow like gating.

Give good incentives: One good turn deserves another. To help your brand increase its social media presence, you need to give your audience a piece of your brand. How does this work? You should give prizes from your brand products. Not only will they appreciate your brand but they will also spread word about your ‘wonderful’ brand.

 

 

 

20Apr

The Interview From Hell That Was Heaven Sent

Posted byCareersTagged Business, Interviews, Tips15 Comments

You know how every new years people say “new year, new things”? Yes…  I’m sure you do, Infact this year I said the same exact thing. Unfortunately, news years had come and gone, February was approaching and I had no job, almost done with college and nothing to show for it, no future plans,no business,no money basically no sense of direction… So for me, no new thing had come about since new years; same old problems and situations. I was just as pathetic this year as I was last year.

I  realised that I didn’t like where my life was heading, I mean, it was not the life my mother would have wanted for me. So I decided to change things. So the first thing I decided to do with my new found drive for change, was to look for a job. It cant be that hard (oh so I thought…)

I got my sister, who is always my moral support to take me in order to  calm my nerves. We drove and parked the car next to the office. I got out of the car feeling as confident as ever. I mean, I am smart, I am on deans list, I get A’s and B’s in school. Who wouldn’t want me? Little did I know that this interview would be the worst and yet the best interview of my life.

I entered my soon to be boss’ office and greeted him.

Wanjiru: (Confidently) Hi, I am Wanjiru

Dan: (Warm and Kind) Hello, I am Dan Nduati. Please take a seat. Are you ready?

Wanjiru: Yes Sir I am

Dan: Great! Lets get started…

Let me tell you, EVERYTHING went down hill from this point…

I walked into the interview room with literally nothing. This I later learnt was my first mistake. Seems obvious right? I did have my CV but in this situation the CV didn’t mean much.

Dan looked at my CV made a few comments and put it aside.

Dan: I see you are on deans list that’s pretty cool. So tell me, more about yourself

Wanjiru: I am a journalism major and USIU, I am in my last year, and I want to work here.

Clearly this answer was not good enough for Mr Dan; he pushed for more information,

Dan: Mhhmmm, that’s great, but please tell me something that is not on your CV.

I froze, at this moment, I knew I was finished…  Dan probably saw the panic in  my eyes and moved on

Dan: Okay, What have you heard or what do you know about Brand2D?

I thought to myself, their company is called Brand2D so for sure they do Branding. I gave a very foolish answer (at that time it seemed smart)

Wanjiru: You do branding.

 Dan: (Very unamused) Wait you mean you don’t know what we do? You are applying    for a job here and didn’t even do any research?”

This was my second mistake.

Dan: What else do you do? Any hobbies?

I got super excited at this point and proudly replied

Wanjiru: I love photography and blogging.

Dan: (Full of hope) So, where are some of the pictures you have taken? or blog posts that you have written?

Wanjiru:  Oh! I don’t have any. I would give you my link but I have not updated my blogs in a long time

This was my third mistake.

 Dan (shocked): You came in here having not done any research. You had no portfolio. You don’t update your blogs, which by the way tell me you are not consistent. Your CV does not show me who you really are. Its just the normal kind of CVs. I would have liked to see more of your personality. Some color some cool designs instead of the normal. you should have created a CV that stands out, this is a branding company.


Dan gave me such a woishe look that made me realise I didn’t have the job. He simply told me, “Thank you for coming”.

I felt so bad about that interview that my sister took me for some ice-cream to help me feel better.


Somehow, Dan decided to give me a second chance and the second time round, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets I kicked the ball out of the park and I got hired. I updated my CV and  made it have some spank, I put together my portfolio that also had my blog posts. Most important, I did my research and was able to show them why I was a good fit.

As I re-read this blog post, I realise how silly I was. I thought I could breeze through this interview. I seriously made no effort.

Looking back, I am glad it happened the way it did. I learnt a lot. Now before any interview, or meeting, I do ALL the research I can do so I am not lost. I come with all documents that are needed. I was lucky that Dan gave a second chance. Not many people get those so its best to just do our best the first time round.

I have the coolest boss in the world and a pretty amazing job that teaches me so much and gives me the opportunity to do the things I love most. Plus now I have such an awesome CV that kicks A$$.

17Apr

Don’t Be Afraid To Fall

Posted byInspirationTagged Business, Failure, Ice, SkatingNo Comments

The moment I typed the title to this post “Don’t Be Afraid To Fall”, I knew it would definitely be my motto for the rest of the year. Three weeks ago I went for an ice skating party at Panari Sky Centre. On the rink that evening were people with different levels of ability: some could skate well enough to play hockey, the host could figure skate, and then there were the regular Kenyans like me.

I began skating by holding on to a blue dolphin doll that balances on the ice. It looks very weird as it was probably designed to be used by children, but I held on to that dolphin like my life depended on it. I held on so tightly, I eventually put all of my weight on it and fell onto the ice. In that instance, falling was the best thing that could have happened to me. It was a “eureka” moment, as I realized that falling wasn’t so bad. I ditched the dolphin and used the side rails. In less than half an hour I was skating across the rink in the middle of the ice, even falling two more times in total.

As I looked around at the people I had started with, one thing really stood out to me: they hadn’t moved. Many were still leaning, even sitting on the toy dolphins; others were squeezing the side rails very tightly, completely unable to relax and let go of the fear of falling. It hit me that they were the ones stopping their own progress because they feared falling more than they desired to skate.

This made me think of all the times I stay in my comfort zone because I’m too afraid to fall:

Professionally where I am afraid to risk an investment in my company, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets hire someone new, or push my team because I’m too afraid of the pain that would be accompanied with these risks. The ice skating taught me that not all falls must be detrimental; each fall is not going to take us back to the time when we could not afford to pay salaries or to the period where we lost many key members of the team.

In personal relationships where I fail to tell the people I love how I really feel about them, what I really think about what they do and what they mean to me. While falling at the skating rink I learned that these steps do not need to be taken at once, but we can grow through short moments of vulnerability.

The long term lesson I took from the skating rink is that if the motive is right the fall does not hurt so bad nor does the pain last that long.

02Apr

Self-discipline anyone?

willpower is not a personality trait, a skill or a virtue. Instead it operates like a muscle”.  And as such it can be strengthened.” Willpower: Rediscovering the Greatest Human Strength

Many of us give up just at the thought that something is undoable. Here’s the catch, no one ever accomplished something by sitting and relaxing. Those who tried are the ones who are most likely to get something done.

Every January we come up with resolutions just because everyone is doing so. Many of us do not put much thought into the goals we set for ourselves. Thinking about the goals you set helps you to know the mechanics you will follow in order to achieve them. The goals you set need to be achieved by no one but yourself. If you do not achieve them, it is you who is to blame. You have not done everything it takes to achieve your goals. Sometimes circumstances force you to adapt your goals but really, we do not achieve our goals because we do not try hard enough.

It is only self-discipline which will help you achieve your goals. This is because most of us start something but slack when we see that results are not coming fast enough. Patience is key if you have to achieve anything good. Quick fixes result in one being half baked. Question is, how do you cultivate self-discipline? How do you ensure that self-discipline runs across every facet of your life?

Start slowly: no one achieved anything by doing everything at once. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets When developing a good habit you need to begin slowly. Do not bombard yourself with huge unrealistic goals to be achieved in a short period of time.

Establish a routine: When people hear routine, they imagine a boring life, no fun and so on. These routines should help you learn how to do meaningful things in the course of your day. Establishing a routine can help you get extra things done. A good example would be to find time each day to exercise or read more.

Identify your goals: You have to know what exactly you want over a definite period of time. Set realistic goals with realistic timelines.

Visualise the rewards: This really helps you to continue pushing on even when the going gets really tough. It will enable you to give what you are doing the best since you know what you are going to gain afterwards.

It can be a huge deal to make something become a habit. When the going gets tough remember that the longest journey begun with the first step.

02Apr

Analytics, your key to Social Media Marketing

Many companies have social media presence now that is mandatory to have consumer engagement. However, most companies have absolutely no idea what to do so that it can be beneficial. They end up spending too much cash on social media marketing since they have no specific goal pertaining to social media presence.

Social media analytics: This is the interpretation of interactions and associations between people topics and ideas.

If used appropriately analytics can be a tool for uncovering client sentiment dispersed across a company’s social media channels and website.

It can also help marketers have an upper hand in identifying sentiments and trends in the various channels helping them address client needs even better.

 

Client Relationship Management

This is the use of social media channels, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets techniques and technology to enable client engagement. It helps organisations engage clients in a bid to know what they desire to encourage transparency.

Analytics come in handy here as the organisation is able to know how clients perceive of them through the various analytics tools. These tools also help organisations listen to client’s sentiments and change accordingly so as to keep the clients loyal to their specific brand.

Analytics also help organisations know how to engage with prospects in order to make them their clients.

In many businesses social media has been used as a space for companies to deliver outbound marketing messages. However, it should be used to know how the clients really feel about your brand and products. It is the inbound customer queries that facilitate meaningful engagement and building of brand advocacy.

As customer satisfaction translates into sales, analytics are your key to knowing your clients. With them your business has the potential of reigning in your industry.

02Apr

Make your website the best one yet

Many people have different ideas about what makes a website good enough. Some say it’s in the design while others say it is in the amount of traffic experienced on the website. All this is true but there is more to a successful website than traffic or design.

The biggest goal your website should seek to achieve is generation of traffic and conversions. These are the greatest business objectives of any website. So how exactly do you achieve them?

Gain user trust: A website gains the trust of the users by churning great, reliable content. The information should be as accurate as possible so that your audience can benefit from it. The website should also be easy to access without trying to trick people into clicking links or registering on email links.

Mobile friendly: Nowadays more people are using their mobile phones as it is more reliable and convenient to do so. As you create your website you should have this in mind since many people want to see a mobile friendly website. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets  It should be easy to get the information you need from a website while on your mobile phone.

Website speed: Your website should not take forever to load. People get very bored when they have to wait so long for a website to load the images. Chances are they will proceed to another website that loads quickly making you lose a lead. To make your website fast you could consider using suitable designs that will make your website ‘light’

References: Your website should contain references to other good sites. This will help search engines place you higher because referencing shows that your website is reliable and trustworthy.

A good website takes a lot of time and work to build. How your website turns out eventually is a product of your dedication to it. Never expect a website to shoot in the search engine rankings out of the blue. Time is a great factor in its becoming a truly awesome website.

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