All posts by Dan Nduati


The Chase Spirit: Musings from a Little Corner in Westlands

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Have you ever heard a story told?

A story told by different people?

The same story, just different ways?

They say it is all about perspective. The lens from which you view the story. The ledge you are seated on when the story is being told. Perspective! Well, here are our stories. Raw and unedited. The stories you have not heard, well, at least not in these versions.


You see working with Chasers is like dating and so of course, you have your first pre-planned date that just goes… but then you meet somewhere more relaxed, somewhere funky with cool people and the energy is right. Our second date was at Save Our Heritage, an anti-poaching exhibition that we’d put together around poaching elephants from brands, creating some awesome advertising.

Chasers are charming, like any good romance we got in bed a few weeks later and started our first campaign #Chasepreneur. Underneath the “honeymoon phase” romance were some serious hustlers who pushed and challenged us to be the best, as Chasers could always sell the bigger vision. My advice to anyone who gets to work with a Chaser is, get ready to experience a great attitude, so hold nothing back but give them the freedom to push you and be confident enough to challenge them back.

Brand2D cannot fully express it’s gratitude to the Chase team for giving us the opportunity to do some cool $h!t, to have fun doing what we love and to be surrounded by good energy. Regardless of what happens with Chase and how the lives of Chasers evolve I hope that the Chasers spirit remains and that we may be open to be challenged by that spirit.

– Dan Nduati

Then there is this version from Sylvia Nyokabi…



Chasers are  charming, they are beautiful people, inside and out. In my experience, I have found them to be pleasant and lovable. They have real heart and share their lives with each other and with those they come across. A chaser is always on the go and their ambition challenged us to come up with the next idea and the next one.

I’m torn between self-assured and spirited, because Chasers embody both. They exude confidence and are extremely passionate about their work and about each other. They take care of their own. They are easy-going, but a fiercely competitive group of young people. Finally, chasers are resourceful, that is why I have no doubt that they will land on their feet and continue to be great.

They are always on the Chase, looking to give their best and to get the best from everyone they work with. They are open to all kinds of ideas, which is a creative agency’s dream client. “Give us all your ideas, and we’ll figure out what works”. There were no limits with Chase Bank and there are no limits with Chasers.

There is something special about a group of people that only leave you with beautiful things to say. What is even more special is when these people become the essence of your being. Ask Wanjiru Lenana, better yet, scroll down and find out.

“Chase Bank made me who I am today…

One year ago, If you asked me where I thought I would be today, I would never have guessed that my life would be this awesome…


Let me explain…
One year ago, I was 21, not yet done with college, and I had just started an internship where I was tasked with handling Chase Bank as a client.

The pressure was on… I used to Google everything. I was scared (I mean this was CHASE BANK guys). Every morning, I would sit on my new desk and think to myself “Well, this might be the day I get fired.” :(
My first week on the job, I had to go to Chase  to introduce myself to the team (also knows as Chasers). I remember how I barely talked at my first meeting with the Chasers, however, they were kind, funny, and always had a way of including me (even though I am the most shy person in the world) into the conversation.
They would always give me big projects with tight timelines (which I won’t lie didn’t really jazz me) but with the pressure, they gave much-needed encouragement “Don’t worry Lenana… I know you can make it happen and it will be amazing”…. Well 9/10 times, it was amazing and they didn’t shy away from telling me , “We love it Lenana… great job”.

The times when I did not do a good job (now the 1/10 times), they didn’t hold back their feelings about it…
Sometimes we would fight like an old married couple but the next day, we would sit at our office roof top sipping on tea and laughing.

These Chasers looked past my age and lack of experience and they; with the help of the Brand2D team, pushed me to do my best. They told me when I was wrong and clapped for me when it was all good. They helped me gain the experience to be who I am.

Chasers made me who I am today… (literally). ”

Then there is this story …


They say passion is a strong and barely controllable emotion. Barely controllable. In essence , it is an emotion that is fluid, genuine, it comes from within and if you are passionate about something, you just are. It is a beautiful thing when you encounter people that are deeply passionate about something.

People that give their heart and souls into something because they believe in it, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets because they are passionate about it. That is who Chasers came across to me as. They were passionate about their brand and wanted the best of the best for it. They wanted the big leagues and did everything they could to get their brand there. Whatever it took, they would do it. A few hours in the weekend spent working, extra time to do more research on how they can become better, you name it. They had a hunger and zeal to build their brand to the best that it could ever be.

“You know that a team is serious about what they are working on when a spelling error could cost you your job.”

The team at Chase was driven, committed and passionate and their vision for the brand that they worked for was being met day by day as it built up to the bigger picture.

I wish the team all the very best in their endeavors and hope that they maintain their passionate spirit that will turn everything they touch into gold.

Carpe momentum Chasers!

-Barbara Abwoga

And then there’s the story that says a lot about the work ethic of these beautiful people.

“What can we do to launch the new flagship branch- in a big way,” she had a dream you see, she wanted the world to share her appreciation for the brand. It sounds a little cheesy – but it’s true. Chasers have always been innovators and dreamers and doers, and that infectious spirit drove the team at Brand2D to deliver on that little brief so well that it ended up being nominated for ‘Best Social Media Campaign of 2014” for the SoMA awards. Long after that campaign concluded, the Chase Bank and Brand2D dream-team continued pushing the envelope on innovation and service delivery building a reputation like no other.


We guess all we’re saying is that the great attributes of this team we interacted with should not be left untold. At the end of the day, there was something that led you to be a member of this brand; this wholesome brand. Something that continues to spark in them even as they gain back their ability to walk. An unbeatable brand that will weather the storm and for one reason and one reason alone, the cogs motioning this machine, the Chasers!



How often do you think?

How often do you think about this Nation?

How often do you think about the land that graciously holds your weight each day?

How often do you think about Kenya?Kenya 1

Now you’re having thoughts.

Do your thoughts involve keeping this, our dear Nation, in Prayer?

The elections are around the corner,

Have you prayed?

Have you prayed that we elect Leaders that will lead this Nation to greater heights?

Leaders that put you, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets the citizen, first before their own selfish needs?

Have you prayed for free and fair elections?

Have you prayed against any bloodshed during that period?

There is something in the air and it is brewing.

Have you prayed for a time with no Poverty?

A non-corrupt, free and prosperous Kenya?

A crime free Kenya?

A Kenya where you can trust the police with your life and not one where you shudder when you see them round the corner?

A Kenya free from terror attacks?

A Kenya that knows no distinction by tribe but one that houses KENYANS?

Have you prayed for the type of Kenya you want to live in?



When We Plan, God Laughs

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By Wanjiru Lenana.

I have spent the better part of my year (January & February) planning my 2016. I can tell you, it has not been easy. In January, I started putting systems in place to ensure that I attain my 2016 goals. Towards the end of January, all the systems I worked hard to put in place, failed. I started stressing and pulling out my hair (don’t worry; as I write this, the bald patches on my head have started growing back). I spent so many days forcing issues on my plans until I finally gave up.

As soon as I gave up; and walked away from my goals…. I got even better plans. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets I felt as though I was pushing to get a vitz but I got a Range Rover instead.

Looking back, I notice that I was forcing my own plans and not including God into them. The moment I let go and let God do His thing, I got everything I wanted; and even more.

As humans, we forget to include God in our life plans and we expect things to go according to our plans by force. Something I am slowly learning is; God knows best.

Let go &  let God…. It will be okay :)



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By Martin Muranga.

Are you afraid of change?” Failure isn’t fatal, but failure to change might be.”

The Story of an EAGLE is a great example as to why we should embrace change.

The Eagle has the longest life-span of its species. It can live up-to 70 years. But to reach this age, the eagle must make a very difficult decision!
In its 40th year, the eagle’s long and flexible Talons can no longer grab a prey which serves as food. Its long and sharp beak becomes bent. Its old-aged and heavy wings, due to their thick feathers, stick to its chest and make it difficult to fly.Then, the eagle is left with only
two options: DIE or go through a painful process of CHANGE! This process lasts for 150 days (5 months)the process requires the eagle to fly to a mountain top and sit on its nest. There the eagle knocks its beak against a rock until it plucks it out. Then the eagle will wait for the new beak to grow back after which it will pluck out its talons. When its talons grow back, the eagle starts plucking its old aged feathers. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets And after this the eagle takes its famous flight of rebirth and LIVES for 30 more years!!

Why is Change needed???

In order to survive and live. We too have to start the change process. We sometimes need to get rid of the unpleasant old memories, negative habits and our fixed mind set. Only Freed from the past burdens can we take advantage of the present. If an eagle can make a life saving and life changing decision at the age of 40….why can’t we?

In order to take on a New Journey ahead, let go of your negative old limiting beliefs. Open up your mind and let yourself fly high like an eagle! When it rains, all birds occupy shelter. But the EAGLE avoids the rain by flying above the clouds….problem is common to all but the attitude to solve it makes the difference!

Don’t be afraid of change…accept it gracefully!

Courtesy of Dr. Wale Akinyemi.



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By Mark Muchura.

She crossed her arms and blinked repetitively. She shifted in her seat and brushed away imagined dust. She raised her fore finger to her mouth then suddenly thought against it. Looking out from her window seat she determined she was still aways off, slumping back into her chair, frustrated. The sun was already high in the sky. She was going to be late.
Her hair was braided long. Some strands were tinted blonde. She wore a loud “Wham” vest, skinny blue jeans and red low tops. A dark complexion and red lipstick completed the anxious figure that was Carole. She fumbled for a stick of gum in her sizeable satchel for too long. Unsuccessful, she settled to staring at the ceiling of the cramped bus, willing it to move faster.

The man had become part of the scenery. Unnoticeable.
His greyed beard was short. Sagging skin was evident on what once were chubby cheeks. His hands were big, his nails short. The marvin on his bald head had frayed at the edges and the coat he wore was an ode to the 1920’s.
A beaten iron pan sat atop a two brick pedestal he had fashioned so many times before. His mould of wet, black earth had already begun to harden. The holed out centre of the clay smoked with hot charcoal.
He stood, poised, over his creation with a flimsy cardboard sheet and a square mesh of wire. His day was about to begin. No one had noticed.

She finally alighted her crawling transportation and broke into a run. She slowed down to a quickened shuffle to use her phone. She punched in the lock code wrong three times then stopped. She placed the phone in her left hand, shook her right hand, took the phone from her left hand and retried the lock code. The phone unlocked. She called the only number on speed dial and began to jog. The number had no name.

“Haro?” Came back the answer. “Nani priss?”

“Is. It. Available?” She demanded out of breath.

“Haro…em, iko bado lakini ukichlewa-”

She hung up the phone, grit her teeth and sprinted. She’d forgotten to tie her hair up and it flayed about her demon-possessed. She weaved in between the growing throng of pedestrians without losing stride. An especially slow bunch of gossipers forced her onto the main road where she picked up speed again.
From the lazy line forming outside the double doors of the bank ahead of her she knew it was closed and continued on running, crossing to the other side of the road with a blood-thirsty determination. She clambered up the stairs of the El-Roi Plaza one a time, then two. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets She got to the third floor and twisted right to the last door straight down the narrow hallway.

The hall was dimly lit. The pastel blue paint on the graffiti-ridden walls was almost gone, replaced by a taxing smell that hung brown. A low watt bulb flickered lazily and was little use having gathered very abandoned cobwebs.
She tried composing herself before knocking. She looked for breath, held her stomach and bent over, supporting herself against the peeling door. Another quick tapping of her knuckles against the door still came with no reply so she pushed into what was a tiny room no bigger than her own bathroom.
The desk before her was a rushed design of soft wood, bent slightly to the right. It wobbled each time a stack of papers was moved. Sitting behind it was a stocky woman in an ill-fitting suit. A terrible lavender colour. She barely took her eyes off the shuffled papers when she asked,


Carole sat down still out of breath. She blinked rapidly before she spoke.

“Habari … yako? …. Keja … bado iko?”

“Keja gani?” the woman asked, irritated that she would have to make an effort to be privy to this knowledge. She could not sit up straight in her chair because of the healthy bulge under her stomach. She fidgeted about her seating position and clasped short, fat hands over her belly, sneering loudly all the while.

“The SQ. The SQ. I asked about it yesterday and said I would bring the deposit this morning.”

“Oooo!” Large dimples appeared suddenly. She made an attempt to lean forward but the exercise proved futile. “You a the one? Deposit is six thausant.”

“Is. It. Available?” She was beginning to feel claustrophobic . There were no windows in this cubicle but for a discreet slit no wider than the palm of a small hand at a corner near the ceiling. She felt as though she were in a holding cell.

“Wacha I call mzee. He said he’ll go in the mo-ning”

By two, twenty maize cobs had been roasted and sold. He sat under the shade next to his emptying gunny bag of unsheathed produce.
Mama Felistas brought him a cold plate of boiled maize and beans. She handed it to him without a word as if he were a vacant space on a dining table. She made to smile but instead produced something contorted. She shimmied back to fanning herself on a wicker seat by the entrance of her M-pesa / assorted trinkets shop.
He ate slowly, flicking still hardened maize pellets off his plate. His hands were still black from the charcoal fire he had rebuilt. He watched the burning coals for a long while, almost forgetting his food, his mouth agape, about to drool.
He spoke seldom. And since his wife had made the celebrated ascension to her heavenly home he spoke even less.His was not a life to be dismissed as happiness nor could it be wasted away on a hapless word like sadness. His life meant activity. Even after she’d left him. That activity would only cease to be purposeful unto death. As she had done.
He shot himself back to reality and scoffed down the remainder of his meal. The fire wouldn’t be wasted to the thoughts of the air.

She sat in the PSV as it parked at the end of its route. The parking lot was mostly empty but for the drivers and a number of touts waiting their turn. She was the only passenger left in the vehicle and looked to be in no hurry.
The driver unlocked his door but did not open it. He looked at her quizzically from the rear view mirror, unsure of whether to say something or let it be. He dropped then pulled up the minivans brake handle loudly.

“Tumefika madam.”

She barely nodded as she slid off her seat and walked away. The sun was already descending over an obscure horizon of buildings, telephone service masts and smog.
An instinctual guide took her down the thin main road past her old primary school and favourite chip shop.
She walked steadily past the swine butcher and Seventh Day Adventists Church with the corrugated sheets for walls.
Plain clothes policemen were loudly arresting someone for selling moonshine and a small crowd had gathered to watch the accused try talk his way out of spending a night in jail. She gave them a wide berth.
She stopped for a second to watch the estate children scream and heckle as they ran around playing football with a deflated basketball.
She greeted Mama Felistas with a flimsy wrist flip and slowed her stride.
She stopped at the pedestal of roasting maize and enquired at the man abandoned in his thoughts.
He noticed her after a long while and readjusted his seating so to accommodate her. She went over and sat next to him. He got up and picked the last piece of browned maize and handed it to her as he sat down again; his back to her. He watched the charcoal send up weak plumes of smoke.
She listened to his steady breathing. Then he sneezed. He’d never liked her choice of perfume.

“Happy anniversary dad.”

He grunted and placed his palm on her forehead. She rested her head on his shoulder and they watched the embers die away.


Give Yourself Some Credit

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By Madeleine Musabe .

It is nearly the end of another year and we thank the Lord for the great mercies and graces that He has bestowed upon us. If you sat down and really thought about how much you have accomplished no matter how little it may seem to be, you will realize that you are indeed a winner because you actually made some progress. So why should you give yourself some credit every now and then?

You stuck to your resolutions: Many people make so many resolutions at the beginning the year only for them to be thrown out of the window a few weeks later. If you made a conscious decision to be disciplined and achieve some of the goals, if not all then kudos, you need to give yourself some credit.

You cared for someone: Random acts of mercy can be a very good way to better your life and can go a long way in making you feel good about yourself. They also make others feel appreciated. It is a big sign of strength to go out of your way to help people be it family, friends or colleagues at work.

You grew in your area of expertise: Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets Nothing is more fulfilling than positive growth especially where you work. You deserve a bigger pat on the back if you took a decision to help someone move ahead in their career. We are social beings and who are required to help one another advance.

Most of us think that credit is only deserved after doing huge things. Well, I believe that every little thing counts since through the little steps, we come closer to our goals. So throughout the rest of the year, please think about how you can make a difference. It does not have to be huge since it’s the good gesture that counts.


Ten Ways to Stay Focused on Your Objectives

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By Eric Githaka.

People often ask me what I think the most important keys to achieving successful outcomes are. There are many, but the one thing that I see as being the most essential—and often ignored—is consistency.

What follows are ten ways to maintain your focus, your energy and your optimism while pursuing your goal. 

1. Have Powerful Reasons. With a strong enough reason you can and will find the how and the wherewithal to achieve your reward. Reasons plus belief keep you motivated. When you’re excited about your goal, it doesn’t seem like work. If you’re not excited, your efforts will require more discipline and energy. Make sure it’s YOUR goal. Make sure it excites you. And then act enthusiastically.

2. Write Your Objectives Down. This is a critical step. Don’t think it, ink it. When you write your goals down, they appear not only on paper, but they become indelibly written upon your consciousness.

3. Visualize. “See” your objective already in existence. Nothing can withstand the power of a clear, multi-sensory vision of what you are intending. What does it look like? What will people be saying about it? How will you feel? The more detailed and “real” you can make your vision, the more powerful it will be. It will operate like a magnet and draw forth all kinds of things you never thought possible.

4. Affirm Your Success. Speak your goal into existence. An affirmation is a present-tense, positive statement of your intended outcome. I now have achieved ______________ (fill in the blank). Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets The more sensory rich you can make your affirmations, the more effective they will be. All of these techniques help you to feel the presence of your objective and build belief.

5. Make a Plan of Action. To achieve and stay focused upon your objective, create an action plan. What are the steps you will take to get you from where you are to where you want to be? Your strategies will likely change as you go along, so set your goals in concrete and your plans in sand. Keep your eye on the goal, but remain flexible in your path to it.

6. Measure Your Progress. You can’t change what you don’t measure. Create mechanisms that will allow you to see your progress. Use charts. Log your actions. Use anything that will encourage you by allowing you to objectively track your progress. We all need feedback—it’s the breakfast of champions.

7. Maintain a Support System. Have a Master Mind Group. Use the Buddy System. Surround yourself with people who will encourage and challenge you. Be accountable to someone other than yourself. Read positive books. Review past successes.

8. Focus On Only a Few Goals at a Time. You can achieve anything you desire, but not EVERYTHING you desire. Concentrate your efforts and your energy on just a few. I might have dozens of goals and projects, but I keep three key goals in the forefront of my mind.

9. Take Action Every Day. An important objective warrants daily attention. A 400-page novel is not written all at once. To many, writing a 400-page novel would be overwhelming. But a little over a page a day will get it done in a year. Every goal can be broken down into doable tasks done consistently.

10. Celebrate Your Milestones. Mark your successes and acknowledge yourself for your progress. As you achieve one goal, you can see better and believe more easily in the accomplishment of others. You deserve to succeed and you deserve to celebrate your successes.

Derived from:-



Purpose Driven Life

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By Emma Macharia.

To live a life of purpose is to become aware of what you were created to do, or to give to the world; more so, to do it without excuse or delay. The pursuit of your life is to come into that purpose and live it as effectively as you possibly can.


  1. Do not ask yourself what the world needs, ask yourself what makes you come alive, because what the world needs is people who come alive- Howard Thurman


  1. The most powerful thing in the world is somebody who knows who they are and knows where they are going and knows what they were created to do- Bishop T.D. Jakes


  1. Nothing will ever Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets change until you change your mind. Believe you can and you will. There is absolutely nothing stopping you from being the person in your dreams!


  1. Run after your destiny! No one can get up and chase YOUR dream like you can, like you ever will. If nothing else do not rob this world of what only you have to offer.


  1. You have power beyond measure but you must allow yourself to have it all.



Disruptive Graphic Design

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By Dennis Bett.

Graphic design has been a big part of Kenya’s communication medium for the past two decades or so. Through the use of visuals and text, creative designers have been able to pass messages that are both informative yet witty, thought provoking yet attractive, socially inspiring yet politically driven. It has become a form of communication that turned ‘a picture is worth a thousand words’, into much more; it added feeling. Graphic design lets you think first, ‘What does that ad ‘look’ like it’s trying to say’ – then tells you what it wants you to understand and eventually lets you feel like the brand has touched a part of you that you forgot existed.


Commercial design

As a creative discipline, this art form has made you believe that you are ‘A Member’, led you to accept that you can ‘prosper’ yet still want you to be ‘A Legend’. Corporates have embraced the use of appealing design as an means of capturing consumer attention before converting their interest into a purchase. A perfect hook, capture, release strategy that gets you wondering how you got into that brands outlet, swiping your card and only seeing the failure in your budget plan at the end of the month. Thank you random graphic designer *sic


For the love of the laugh

The joys of social media communication have brought with it the growth in at-the-moment-sharing of joy, sadness and possibly anger! The rise in socially acceptable dissemination of emotion has been made possible through the action of likes, retweets and the interactive design of memes. A meme; a pervasive thought or thought pattern that replicates itself via cultural means (urban dictionary). Though rarely traceable to source, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets memes have become a form of speech in digital media; from basic responses to starting whole new conversations, your everyday meme has come to compliment, if not replace, the cheeky wink emoji with a ‘if you know what I mean’ graphic of Mr Bean’s questionable expectant glance. A simple ‘why you lyin’’ meme calls out individuals trying to pull your chain. Though all in good fun, some designs have been tied to social media truths that border on cyber bullying; simple mistakes such as sharing personal information on mistaken whatsapp groups have led to multitudes of memes that even corporate brands have chosen to leverage on ignoring the fact that this information may lead to further distressing said individuals.


Social activism 

As a medium of communication, it is only right that creative designers use their skills to enforce social change. Organizations have been involved in promoting agendas that try to improve or inform the public on rights and responsibilities of each individuals and the government alike. One key way that has seemed to work is the use of powerful graphic designs that depict members of an advantaged class in a light that seeks to speak truth and provoke conversation on formerly taboo topics. Through radical visuals, social activists have been able to inspire a tame society into speaking with one voice to either build up a weakened agenda or tear down a defunct system, ergo disrupting the social norm.


Is graphic design a tool for social change? Like a gun, a pen tool can bring peace – or become the enforcer of war. Designers, practice your skill responsibly.




Reaching Your Vision By Getting Out Of The Office

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By Dan Nduati.
Yesterday I had the most efficient work day in at least a year; I achieved more in one day than I had in the past two weeks where I was always; in meetings, on calls, putting together proposals etc but constantly deferring important and strategic tasks on my to do list.
My very efficient day did not start as one would have expected. I woke up when I was ready, started with a morning run, that saw me sit at my table for a five course breakfast. The day ended pretty early and I was able to take a walk at 6PM, have dinner outside watch the sun set over a glass of wine.
I was however working during breakfast and did not move to another course until a certain task was completed, my phone was on silent and I switched of the internet allowing me to focus on finishing a task and not constantly reacting to situations. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets I worked through lunch without realising it and was able to finish up all necessary correspondence in the afternoon.
On this productive day I finished two big proposals, I started an outsourcing partnership, provided strategy on a project, completed the terms of a strategic relationship and focused on other important tasks around our vision that I have been consistently procrastinating.
At work we sometimes have a bad attitude of being too busy, we like to be busy running around the city, busy on the phone, busy responding to emails but not being productive. This leaves us very tired and stressed at the end of the day without having worked towards our vision.
I realise that I needed to have meetings with people to receive briefs and make proposals, I needed to spend time with my team so that they can help in the execution of work as I look to expand the business. But now I am more cautious about how I spend my time and I am working to have at least one of these away days a week. A day that is focused on building the larger vision of the business and myself and not responding to the day to day chaos.
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