The Chase Spirit: Musings from a Little Corner in Westlands

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Have you ever heard a story told?

A story told by different people?

The same story, just different ways?

They say it is all about perspective. The lens from which you view the story. The ledge you are seated on when the story is being told. Perspective! Well, here are our stories. Raw and unedited. The stories you have not heard, well, at least not in these versions.


You see working with Chasers is like dating and so of course, you have your first pre-planned date that just goes… but then you meet somewhere more relaxed, somewhere funky with cool people and the energy is right. Our second date was at Save Our Heritage, an anti-poaching exhibition that we’d put together around poaching elephants from brands, creating some awesome advertising.

Chasers are charming, like any good romance we got in bed a few weeks later and started our first campaign #Chasepreneur. Underneath the “honeymoon phase” romance were some serious hustlers who pushed and challenged us to be the best, as Chasers could always sell the bigger vision. My advice to anyone who gets to work with a Chaser is, get ready to experience a great attitude, so hold nothing back but give them the freedom to push you and be confident enough to challenge them back.

Brand2D cannot fully express it’s gratitude to the Chase team for giving us the opportunity to do some cool $h!t, to have fun doing what we love and to be surrounded by good energy. Regardless of what happens with Chase and how the lives of Chasers evolve I hope that the Chasers spirit remains and that we may be open to be challenged by that spirit.

– Dan Nduati

Then there is this version from Sylvia Nyokabi…



Chasers are  charming, they are beautiful people, inside and out. In my experience, I have found them to be pleasant and lovable. They have real heart and share their lives with each other and with those they come across. A chaser is always on the go and their ambition challenged us to come up with the next idea and the next one.

I’m torn between self-assured and spirited, because Chasers embody both. They exude confidence and are extremely passionate about their work and about each other. They take care of their own. They are easy-going, but a fiercely competitive group of young people. Finally, chasers are resourceful, that is why I have no doubt that they will land on their feet and continue to be great.

They are always on the Chase, looking to give their best and to get the best from everyone they work with. They are open to all kinds of ideas, which is a creative agency’s dream client. “Give us all your ideas, and we’ll figure out what works”. There were no limits with Chase Bank and there are no limits with Chasers.

There is something special about a group of people that only leave you with beautiful things to say. What is even more special is when these people become the essence of your being. Ask Wanjiru Lenana, better yet, scroll down and find out.

“Chase Bank made me who I am today…

One year ago, If you asked me where I thought I would be today, I would never have guessed that my life would be this awesome…


Let me explain…
One year ago, I was 21, not yet done with college, and I had just started an internship where I was tasked with handling Chase Bank as a client.

The pressure was on… I used to Google everything. I was scared (I mean this was CHASE BANK guys). Every morning, I would sit on my new desk and think to myself “Well, this might be the day I get fired.” :(
My first week on the job, I had to go to Chase  to introduce myself to the team (also knows as Chasers). I remember how I barely talked at my first meeting with the Chasers, however, they were kind, funny, and always had a way of including me (even though I am the most shy person in the world) into the conversation.
They would always give me big projects with tight timelines (which I won’t lie didn’t really jazz me) but with the pressure, they gave much-needed encouragement “Don’t worry Lenana… I know you can make it happen and it will be amazing”…. Well 9/10 times, it was amazing and they didn’t shy away from telling me , “We love it Lenana… great job”.

The times when I did not do a good job (now the 1/10 times), they didn’t hold back their feelings about it…
Sometimes we would fight like an old married couple but the next day, we would sit at our office roof top sipping on tea and laughing.

These Chasers looked past my age and lack of experience and they; with the help of the Brand2D team, pushed me to do my best. They told me when I was wrong and clapped for me when it was all good. They helped me gain the experience to be who I am.

Chasers made me who I am today… (literally). ”

Then there is this story …


They say passion is a strong and barely controllable emotion. Barely controllable. In essence , it is an emotion that is fluid, genuine, it comes from within and if you are passionate about something, you just are. It is a beautiful thing when you encounter people that are deeply passionate about something.

People that give their heart and souls into something because they believe in it, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets because they are passionate about it. That is who Chasers came across to me as. They were passionate about their brand and wanted the best of the best for it. They wanted the big leagues and did everything they could to get their brand there. Whatever it took, they would do it. A few hours in the weekend spent working, extra time to do more research on how they can become better, you name it. They had a hunger and zeal to build their brand to the best that it could ever be.

“You know that a team is serious about what they are working on when a spelling error could cost you your job.”

The team at Chase was driven, committed and passionate and their vision for the brand that they worked for was being met day by day as it built up to the bigger picture.

I wish the team all the very best in their endeavors and hope that they maintain their passionate spirit that will turn everything they touch into gold.

Carpe momentum Chasers!

-Barbara Abwoga

And then there’s the story that says a lot about the work ethic of these beautiful people.

“What can we do to launch the new flagship branch- in a big way,” she had a dream you see, she wanted the world to share her appreciation for the brand. It sounds a little cheesy – but it’s true. Chasers have always been innovators and dreamers and doers, and that infectious spirit drove the team at Brand2D to deliver on that little brief so well that it ended up being nominated for ‘Best Social Media Campaign of 2014” for the SoMA awards. Long after that campaign concluded, the Chase Bank and Brand2D dream-team continued pushing the envelope on innovation and service delivery building a reputation like no other.


We guess all we’re saying is that the great attributes of this team we interacted with should not be left untold. At the end of the day, there was something that led you to be a member of this brand; this wholesome brand. Something that continues to spark in them even as they gain back their ability to walk. An unbeatable brand that will weather the storm and for one reason and one reason alone, the cogs motioning this machine, the Chasers!


Definition of Real

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By Earnest Kiarie

Storytelling is a wave that is sweeping the world. The fear of missing out is real and I am quickly trying to acquire this art before I become irrelevant.

I actively listen to how other people tell their stories so that I can learn how to tell mine. I have been taking notes, and there is one thing people tend to do that bothers me; when I ask people to introduce themselves, many start by saying their names then quickly jump into stating what their job

“Hi.. My name is Mr X and I am an accountant/banker/Doctor.”

Why do we let our work define us? Do we eat, breath and bleed ‘our work’? There is no formula to how this should be done but a good storyteller will tell you your job should be part of story but not the only story.
I believe somewhere in our introductions we should mention something about our beliefs, , Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets our families, interests, our fears and even the things that motivate us. That way we create some human connection that otherwise would be hard to get when we define ourselves with just our jobs.



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The judge settles his gavel down with finality as he gives the sentence. LIFE! No parole.

You’re led away in handcuffs and savagely hand-washed p.j.’s masquerading as uniform. And you wonder, while being prodded viciously towards your cell; it had been a stupid mistake. If only you could go back in time and do things different, the die might have fallen favourably.
The courts have deemed you unforgivable.

The friends you thought would stand with you aren’t anywhere to be seen. They have their own lives to live. And besides, “You always get yourself in situations like these anyway…”, so it’s not their fault. As you rest your behind on the faeces ridden floor you realize, you are no longer part of human society.

Picture the wife-to-be you’re leaving behind, the newborn baby, the family you may never see again. They will stop visiting eventually. You’re baby girl grows older and you become distant. You’re ageing too and don’t want her to see you like that. You have little to give her now that you’re invisible to the outside world. At some point, you even grow accustomed to the surroundings, you make “friends”, and still you grow older.

You stop trying to change the minds of your parole board. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets You’re still considered a menace to the populace and you begin to believe them. LIFE as you know it is decked by grimy walls and similar overalls. You know the feel of the sun, but it seems so far away. The air you breathe draws with it an odour you have now come to call homely. Faded pictures have discoloured into the wall plaster. And the photo of a young wife you thought you would spend the rest of your life with looks like a child compared to the grey hair on your chin.

The “friends” you met are dying around you. Who knows how many of those you used to know are still living on the outside. Are mum and dad still alive? Is the baby who used to smile when you walk into the room now a woman? Married? Is your wife-to-be still, your wife-to-be? Pitiful questions now that your heart is starting to fail and your breathing is now laboured…


Don’t Be Afraid To Fall

Posted byInspirationTagged Business, Failure, Ice, SkatingNo Comments

The moment I typed the title to this post “Don’t Be Afraid To Fall”, I knew it would definitely be my motto for the rest of the year. Three weeks ago I went for an ice skating party at Panari Sky Centre. On the rink that evening were people with different levels of ability: some could skate well enough to play hockey, the host could figure skate, and then there were the regular Kenyans like me.

I began skating by holding on to a blue dolphin doll that balances on the ice. It looks very weird as it was probably designed to be used by children, but I held on to that dolphin like my life depended on it. I held on so tightly, I eventually put all of my weight on it and fell onto the ice. In that instance, falling was the best thing that could have happened to me. It was a “eureka” moment, as I realized that falling wasn’t so bad. I ditched the dolphin and used the side rails. In less than half an hour I was skating across the rink in the middle of the ice, even falling two more times in total.

As I looked around at the people I had started with, one thing really stood out to me: they hadn’t moved. Many were still leaning, even sitting on the toy dolphins; others were squeezing the side rails very tightly, completely unable to relax and let go of the fear of falling. It hit me that they were the ones stopping their own progress because they feared falling more than they desired to skate.

This made me think of all the times I stay in my comfort zone because I’m too afraid to fall:

Professionally where I am afraid to risk an investment in my company, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets hire someone new, or push my team because I’m too afraid of the pain that would be accompanied with these risks. The ice skating taught me that not all falls must be detrimental; each fall is not going to take us back to the time when we could not afford to pay salaries or to the period where we lost many key members of the team.

In personal relationships where I fail to tell the people I love how I really feel about them, what I really think about what they do and what they mean to me. While falling at the skating rink I learned that these steps do not need to be taken at once, but we can grow through short moments of vulnerability.

The long term lesson I took from the skating rink is that if the motive is right the fall does not hurt so bad nor does the pain last that long.


Self-discipline anyone?

willpower is not a personality trait, a skill or a virtue. Instead it operates like a muscle”.  And as such it can be strengthened.” Willpower: Rediscovering the Greatest Human Strength

Many of us give up just at the thought that something is undoable. Here’s the catch, no one ever accomplished something by sitting and relaxing. Those who tried are the ones who are most likely to get something done.

Every January we come up with resolutions just because everyone is doing so. Many of us do not put much thought into the goals we set for ourselves. Thinking about the goals you set helps you to know the mechanics you will follow in order to achieve them. The goals you set need to be achieved by no one but yourself. If you do not achieve them, it is you who is to blame. You have not done everything it takes to achieve your goals. Sometimes circumstances force you to adapt your goals but really, we do not achieve our goals because we do not try hard enough.

It is only self-discipline which will help you achieve your goals. This is because most of us start something but slack when we see that results are not coming fast enough. Patience is key if you have to achieve anything good. Quick fixes result in one being half baked. Question is, how do you cultivate self-discipline? How do you ensure that self-discipline runs across every facet of your life?

Start slowly: no one achieved anything by doing everything at once. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets When developing a good habit you need to begin slowly. Do not bombard yourself with huge unrealistic goals to be achieved in a short period of time.

Establish a routine: When people hear routine, they imagine a boring life, no fun and so on. These routines should help you learn how to do meaningful things in the course of your day. Establishing a routine can help you get extra things done. A good example would be to find time each day to exercise or read more.

Identify your goals: You have to know what exactly you want over a definite period of time. Set realistic goals with realistic timelines.

Visualise the rewards: This really helps you to continue pushing on even when the going gets really tough. It will enable you to give what you are doing the best since you know what you are going to gain afterwards.

It can be a huge deal to make something become a habit. When the going gets tough remember that the longest journey begun with the first step.

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