What is in a successful social media campaign?


Today we delve into the essentials of a successful social media campaign. Every business person knows the need of having an audience on social media.  Having a massive social media presence however, is not enough to help you convert your audience into leads. You need to sensitize your audience about your products or services and how they will help improve their lives. Only a social media campaign can help you reach your audience effectively.

Have a clear campaign strategy: As you start your campaign you need to know why you have the campaign. You also need to know the specific goals you need to achieve at the end of the campaign.

People need to know about it: In this age, almost everyone is on social media. Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets This does not make it automatic that each of your fans will see your posts. Organic reach is very low on major social media channels therefore you need to do more than just updating your status so that word gets out. Media buying will enable more fans in your audience to see your posts.

Action gating as opposed to like gating: Action gating is communicating to your audience via a prompt call to action. You encourage your audience to do something via your posts on social media. Like gating will help you get likes or encourage more fans to follow you. As much as this is good for your brand, it is much better to have prompt calls to action as they will help people do more than like your social media pages. Also as of August 2014, Facebook does NOT allow like gating.

Give good incentives: One good turn deserves another. To help your brand increase its social media presence, you need to give your audience a piece of your brand. How does this work? You should give prizes from your brand products. Not only will they appreciate your brand but they will also spread word about your ‘wonderful’ brand.





Analytics, your key to Social Media Marketing

Many companies have social media presence now that is mandatory to have consumer engagement. However, most companies have absolutely no idea what to do so that it can be beneficial. They end up spending too much cash on social media marketing since they have no specific goal pertaining to social media presence.

Social media analytics: This is the interpretation of interactions and associations between people topics and ideas.

If used appropriately analytics can be a tool for uncovering client sentiment dispersed across a company’s social media channels and website.

It can also help marketers have an upper hand in identifying sentiments and trends in the various channels helping them address client needs even better.


Client Relationship Management

This is the use of social media channels, Large Tea Cups Cute Tea Cups Wholesale Vintage Tea Sets Amber Bangle Bracelets techniques and technology to enable client engagement. It helps organisations engage clients in a bid to know what they desire to encourage transparency.

Analytics come in handy here as the organisation is able to know how clients perceive of them through the various analytics tools. These tools also help organisations listen to client’s sentiments and change accordingly so as to keep the clients loyal to their specific brand.

Analytics also help organisations know how to engage with prospects in order to make them their clients.

In many businesses social media has been used as a space for companies to deliver outbound marketing messages. However, it should be used to know how the clients really feel about your brand and products. It is the inbound customer queries that facilitate meaningful engagement and building of brand advocacy.

As customer satisfaction translates into sales, analytics are your key to knowing your clients. With them your business has the potential of reigning in your industry.

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