A few words
about this great project
As Kenya celebrated 50 years of Independence, Coca-Cola took part in the celebration with a campaign called Coca-cola Kenya@50. Brand2D created the ‘Kenyaneese’ dictionary that was relevant and appealed to teenagers using the classic dictionary format, to playfully define common Kenyan slang words and terms. We also highlighted great Kenyan monuments and individuals who are symbolic to Kenya’s post-independence timeline and heritage.
Results of our work
The content that we created was published twice by the Coca-Cola Global team as the most engaging content in Africa and top ten worldwide. The Coca-Cola Facebook page likes increased by 20,000+ In 4 weeks. Talkability rate grew from less than 5% to 25% by the end of the campaign and over 2,700 fans engaged with the campaign content.
What we have done in this project?
Do you like our work?
Give us a call or send us an email, we'd love to hear from you.