Intel Appthwack was a developer campaign where coders competed to test Intel Android Apps on real devices on the cloud. The aim was to drive awareness of the newly developed Intel Appthwack on cloud, and get African developers to interact with it by testing their android apps. Our social media team drove traction to the cloud and got over 10 African hubs competing, for a chance to grab the prestigious Intel Suite.
Tech Bonanza was a grand sales event with crazy device offers from Intel & other tech partners. The objective was to hype & drive traffic to the event where consumers would enjoy great offers. Brand2D offered digital solutions in form of a two-week hype campaign, and live coverage of the three day bonanza. During the bonanza, we hit 1.2M+ impressions & were 94% of Kenya’s social conversation …and yes, consumers did enjoy crazy (and we mean exactly that) offers with up-to 30% discounts on selected devices.