Becoming part of the men's grooming lifestyle by showing them the importance of taking care of their physical appearance through the different products.
Making mens grooming an accessible lifestyle possibility through the NIVEA Men Products
Our Process
With the same insight of wanting to bring the product to where our consumers are, we implemented the #KinyoziChronicles campaign. Our objective was to expose our male audience to the vast array of products within the NIVEA Men category at their grooming hub…the barber.
In collaboration with an influencer, we went to different spots in the city, engaging with our audience. This campaign initially began online where consumers had to nominate their various barbershops and the online audience had an opportunity to vote for the best.
The partnership between NIVEA MEN and REAL MADRID was very strategic as the audience has a special heart for the football game. The rationale was to show how these players prepare for games then connect with the audience.
The campaign was focused on communicating that the DEEP Range of products are ideal in getting you prepared to start your day with confidence. This then led to asking our audience to show us how they prepare for 90 seconds in the 90 second challenge for them to stand a chance to win one of the exclusive signed jerseys and NIVEA Deep hampers.
12HRChallenge was an achievement being the 1st time that the brand was running a digital campaign for NIVEA men under the Deep category. We had quizzes every month, with 12 questions running for 12 hours. Our audience had to show knowledge in the Deep range of products and Real Madrid. We selected winners per hour. We had over 100 participants per day.
