If you’re trying to stay in the game as far as social media is concerned, then you have probably heard the words relevance and relatable more times than you’d care to count. In fact, we’re willing to bet that if you’re reading this that you’ve probably rolled your eyes. But issorait. Nobody can stop reggae.
For brands, a lot of planning goes into producing social media content. Every post or picture on Instagram is thought through days and sometimes weeks before it was actually published. This is one thing that people actually take for granted or are ignorant about when they think of social media as a job. We’re sure you’ve heard people say “Si it’s just a post?” In Kenya, the best way to ridicule something or belittle anyone’s occupation is to start your comment about that job with ‘si’.
Brands don’t have the luxury of spontaneity that we may enjoy as individuals. Seriously, even trendjacking has to be calculated! But does that mean that brands can’t have fun on social media? Your own interaction with brands online has already proved to you that they can. In fact, right now, you’re thinking of your favourite brand(s).
It is this planning and careful consideration of content that allows brands to stay relevant. Which begs the question, planning and consideration around what exactly? Well, issues around their immediate environment and the world and whatever is the day’s or week’s hot topic. In digital marketing, calendar dates are important pillars and sources of inspiration for content.
And so it goes without saying that if a day is important to a brand’s target audience, it will be in the best interests of that brand to celebrate that day.
However, is just a post ever enough? You have to judge that for yourself but most brands settle for a post. However, the bigger a deal a calendar day is, the more effort that a brand should put into it. Bragging rights on social media is major cred and every other year, people are always on the lookout for the best execution of a calendar day or campaign.
Customer Service Week takes place every first week of October and each year, there’s a different theme. 2018’s theme was “Excellence Happens Here”.
As has become custom with #CSWeek, brands trip over themselves trying to show who treats their customers best. You all know the circus that’s sweets, flowers, treats here and there and the texts that shouldn’t be part of #CSWeek. This year was no different. Until Chloride Exide Kenya pulled one on all of us when their male employees cross-dressed in support of women’s health. October is breast cancer awareness month as well and they took the chance to take out 2 birds with one stone.
The results?
By now you know us social media people are all about the numbers so please flow?
They receive a whopping 6,832 shares on that album post alone. In case you’re not flowing, that’s a big deal on for social media marketers!
Can we just point out that the first 5,000 shares were within a few hours of posting?
Every other day, a brand will get crowned for executing a campaign brilliantly and this day went to Chloride Exide Kenya.
The biggest social season of the year is just around the corner and we know you have things cooking. If you don’t, you basically have a week. Not more.
Because you have time to plan, don’t shy away from being bold and different.
If you really rack your brain enough, it probably will not cost you an arm and a leg.
Stay memorable.
** Images by Chloride Exide, Source: Facebook
