Influencer marketing with public figures such as Janet Mbugua made it possible to educate and sensitise our target audience on the importance of maternal health. This sparked interest in maternal insurance that saw Resolution at the forefront of absorbing the demand we generated.
Was founded on our intended end goal – to connect with the heart, then sell the product.
- We identified the key pillar the brand wanted to anchor it’s identity on. This was the; family
- We identified key issues around the family on which we would anchor our campaign stories, these included;
- Maternal health care
- Breastfeeding
- Family health
Using the campaign Perfect Partner we educated & sensitized our audience on issues no other insurance had dared to tackle – from postpartum realities and complications, to breastfeeding.
We won hearts and positioned Resolution as an authority in the family health insurance space.
Getting our ears and feet on the ground was instrumental in reinforcing the brand message that we are the perfect partner. These interactions made people feel the warmth of Resolution insurance and associate a feeling with the brand.
During the pandemic, we managed to connect effectively with our audience while delivering medical services to them virtually. The ripple effect was a satisfied audience and growth of digital assets.
