Positioning UFCEA as a thought leader on all matters quality animal feeds by creating informative content that is helpful to farmers.
Cheap feeds, lack of strong distribution networks and increased competitors had formed the barrier between the brand and happy farmers; resulting in a decline in trust for feed brands. Our challenge was to bridge the gap by rebuilding the trust and equipping farmers with the knowledge to succeed. The farmers needed to believe that the brand was genuinely invested in their success.
Our mission was to ensure that we educate the consumers on product quality, distinguish and differentiate the animal feeds while putting the farmer back at the heart of the narrative.
Execution
Using a combination of content, video and community management to emotionally connect with our target audience
Using our established digital platforms to interact with and engage our audience with the brand and products.
Creating and sustaining a constant brand presence on digital.
Using our established digital platforms to interact with and engage our audience with the brand and products.
